Jamie Beck and Kevin Burg have put a sophisticated twist on the traditional animated GIF. They have coined and copyrighted the term “Cinemagraph” which is essentially a still photograph with moving elements. Their images are more than a photo, but not quite a video. Ms. Beck explains that “An animated GIF is usually a sequence of stills pulled from video, animated art, or other imagery that is repurposed into a GIF. What we do is different because it’s a traditional still photograph with a moment living within it.”
See more Cinemagraphs HERE
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Check out a short history of Animated GIFs: The Birth of a Medium from PBSarts: